TBWA/CHIAT/DAY/ Tequila/ - Senior Art Director
Nissan North America - 7 Days in a Sentra Campaign - FLOW

To help Nissan understand the scope of the 7 Days in a Sentra Campaign, I had to make the confusing new media world simple. The campaign itself was huge and across multiple media platforms. TV, Print, Interactive and Direct were creating so many original pieces, the client could not understand how they all connected. (Nor could I.)

I broke the campaign down into time and flow. This allowed us and Nissan to see just when and where their money was going. This became a key piece of information to sell through the creative campaign.